Look Good Feel Better® (LGFB) is a free, non-medical, brand-neutral, national public service program founded in 1989 and supported by the cosmetic and personal care industry. Look Good Feel Better was created from the concept that if someone with cancer can be helped to look good, their improved self-esteem will help them to approach their disease and treatment with greater confidence. There are now four options for different audiences:

Look Good Feel Better
LGFB group programs are offered nationwide in hospitals and other community settings. In these sessions, LGFB trained volunteer cosmetologists teach women how to cope with skin changes and hair loss using cosmetics and skin care products donated by the cosmetic industry. Group programs and other services for women are offered in all 50 states and the District of Columbia. (International LGFB programs are also offered by our sister organizations.)

Luzca Bien Siéntase Mejor
Luzca Bien Siéntase Mejor, the Look Good Feel Better bilingual program, was introduced in 1991 and is currently available throughout the United States either as dedicated Spanish-language sessions, or as bi-lingual patient sessions. All collateral materials for Look Good Feel Better programs are available nationwide in Spanish upon request.

Look Good Feel Better for Teens
Group programs for teen girls and guys in various locations nationwide cover not just appearance related issues, but also nutrition and social concerns. There is also the 2bMe Web site with online demos and more.

Look Good Feel Better for Men
A 12-page brochure and website that provide information on how to combat appearance-related side effects of cancer treatment to look and feel confident and in control. The Look Good Feel Better for Men brochure is available through the ACS, by calling 800-395-LOOK, as well as through select cancer support centers nationwide.

Look Good Feel Better is sponsored by:
Personal Care Products Council Foundation
Personal Care Products Council FoundationThe Personal Care Products Council Foundation is a charitable organization of the Personal Care Products Council, the national representative of the personal care products industry, which provides services to support the industry's interests. The Personal Care Products Council Foundation is a 501(c)(3) organization which supports the Look Good Feel Better program. The Foundation provides the program oversight, makeup, materials, and financial support to implement LGFB's many services.

American Cancer Society (ACS)
ACS is a nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer through research, education, advocacy and service. ACS administers LGFB nationwide, manages volunteer training, and serves as the primary source of information to the public.

Professional Beauty Association (PBA)
PBA is a nationwide community of 22,000 cosmetologists, hairdressers, estheticians, nail technicians, educators, distributors and representatives dedicated to education, growth and professionalism in the salon industry. PBA encourages LGFB participation among beauty professionals and recruits its members to volunteer with the program.

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